Services

We believe marketing starts with a really solid foundation, a bit like building a house. Without this foundation, the rest will eventually crumble. We collaboratively help businesses build this foundation and then continue constructing them a kickarse marketing strategy for the following 12 months.

We've kept our services super specific to hone in on what we love and do best.

Strategic Marketing

Marketing Strategy Workshop + 12 Month Strategic Marketing Plan

Less than 50% of marketing has a positive return on investment. Get the maximum possible return on your marketing investment by developing an effective strategy.

We create an extensive and properly planned marketing strategy to ensure you don’t waste precious resources marketing the wrong message to the wrong people in the wrong places.

  • Discover your ideal customer
  • Discover your customer pain points so you can solve their problems
  • Find out where potential clients look for information
  • Determine your Unique Selling Proposition
  • Identify alliances and partners that get sales for you
  • Know what your target marketing is doing and thinking
  • Focus your marketing resources
  • Learn your own strengths, weaknesses opportunities and threats
  • Define your product or service's advantages and benefits
  • Determine your pricing strategy
  • Discover the best place to sell your products and services
  • Understand your customers and their key needs
  • Focus on clear targets and research goals
  • Create a blueprint for all marketing actions
  • Receive a specific and tailored marketing plan to guide your marketing

Brand Consulting

Branding Workshop + Brand Foundations

Everything you present is a representation of your brand, but most businesses don’t even know what their brand is.

We uncover why your business exists, what it’s core purpose is, what it stands for, it’s personality and what drives it forward.

  • Stand for something bigger than any product, result or metric
  • Differentiate from competitors
  • Make intelligent and purposeful decisions
  • Know what messages to communicate
  • Stand out and be unique in your industry
  • Know what customers fit your business and which don’t
  • Cultivate employees that belong and are on the same page
  • Find your niche
  • Clearly identify the strengths of your business
  • Know what strengths to leverage off
  • Know what makes you different
  • Discover your business’s beliefs and personality
  • Define your culture
  • Know how your business should interact with customers
  • Ensure customers, employees and other stakeholders meet standards

About Belle

Belle has successfully developed and managed a number of her own businesses over the last 12 years with a particular talent for executing strong branding and marketing. Instinctively looking at her client’s business from a birds eye view, Belle understands how to fit branding and marketing into the overall business objectives and seeing (and understanding) the bigger picture.

Belle’s passion is to expose the potential in established organisations, walking together through the changes and transformations, and getting everyone involved and motivated as she moves them from point A to point B. Whether it be market positioning, business growth, financial goals or another objective, Belle works with her clients to develop a solid brand foundation and comprehensive marketing strategy and walks beside them to either support or carry out its execution.

Significantly contributing to an organisation’s health and success is Belle’s objective and she takes this commitment seriously. As the strategic lead for the branding and marketing department, Belle feels it is her responsibility to provoke her clients and their team into a different way of thinking and to approach an objective in the most resourceful, yet effective way possible, without unnecessary distractions.

What Our Clients Say

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Phone: 0401 654 000
Email: hello@identitybm.com.au