Social media is brilliant when you are honing in on your target audience. It can help boost your brand awareness, make your business more personable, and generate more leads and sales. There are even some businesses that rely heavily on social media marketing!


Despite all the positive attributes of social media marketing, it has one caveat: IT’S VERY TIME-CONSUMING. Some may suggest if you want to do it right, social media will take a lot of time — from creating your profile, engaging with your audience, and publishing relevant content.


According to this report, 63% of social media management typically invests at least 6 hours per week on social media. And almost 20% devote 20 hours per week on it.


So, how do you manage your brand’s social media without taking up too much time? Below are some tips:


1. Limit your Social Media Platforms

You don’t have to be everywhere – Facebook, LinkedIn, Twitter, Instagram, YouTube, Pinterest, etc. all at the same time, or even at all! Remember, the only reason your business is on social media is that your target audience is there too and you want to connect with them.


So, the first step would be to determine which platforms or networks your target audience frequent on. And then building your social media presence from there. Start slow. Don’t waste resources on platforms that don’t have your target audience — even if its Facebook!


2. Automate your Processes

Unless social media is all you do, then automating some of your social media marketing processes will help you save a lot of time. There are lots of tools available depending on what you do. Here are some of them:


  • Scheduling – Want to schedule your social media posts ahead of time? Services like Buffer enables you to schedule posts from your blog or curated content onto your social media networks.
  • Curation – Looking for relevant information from industry experts that you can share? Or a viral content that you think is good for your brand? You can use apps like Buzzsumo, Tweetdeck, and Nuzzel.
  • Monitoring – Do you want to measure how your audience react or engage with your brand? Apps like Mention or SEMRush are great for monitoring any mentions of your brand across the internet. Want something more platform specific? Use apps like Tweetdeck for monitoring your Twitter engagements.


3. Limit your Time

You started crafting a catchy Facebook post but one moment later, you find yourself clicking on a video popup. It’s so easy to get distracted on social media. That’s why it’s good to plan ahead of time and how much time you are going to spend on your social media activities. You can even try setting up a timer to keep you focused. How much time you allocate depends on you, just make sure it’s enough to finish the job, minus the distractions.


4. Analyse your Social Media Efforts

You shouldn’t be on social media because everybody is doing it. You should be there because you want to achieve certain strategic goals. Before starting your social media journey, you need to decide what your goals are first (sales, brand awareness, etc.). Only then can you determine the social media metrics that you need to track to see if your efforts are bringing you closer to your marketing goals.


A good way to start analysing your social media efforts is Google Analytics. It shows you which platforms are bringing in traffic to your website. If a certain social media network isn’t giving you the expected traffic, you may want to evaluate whether or not you’re using the right platform. Or whether or not the content you’re posting is relevant to your audience.


5. Focus on Quality

If you want to save time and improve the results of your social media marketing, focus on content that is valuable in your target audience’s eyes. Aim for content that will stay relevant for a long period of time, not just something that trends for a week and then disappears. Remember, building trust with your audience takes time which means content that is valuable over time will reach more of your audience for longer.


7. Be Consistent

Being active on social media habitually will eventually become natural to you. Thus, improving your performance. Develop a routine for your social media activities and follow this religiously. Also, being consistent in your social media efforts will always get a positive response from your target audience and gives the perception of your brand being reliable and trustworthy.



Every day, millions of people log onto social media platforms not only to connect with friends but also to find new brands, learn new things, or read about the latest buzz in the industry. It’s a valuable asset to your marketing tool belt if you approach it right.


Social media can suck up much of your precious time if you let it — hours you could spend on strengthening other areas of your marketing or even the running of your business.


We hope these tips can help you reach your social media marketing goals without taking up too much of your precious time. If you’re in need of a strategic marketing plan developed specifically for your target audience and your business, we can help. Get in touch.